Privacy Policy

Last updated: February 25, 2022

Table of Contents

Introduction

At Veriterra Lab we value your privacy. This Privacy Policy describes what information we may collect about customers and visitors of veriterralab.com Website (the “Website”) operated by Veriterra Lab, 2010 El Camino Real # 1207, Santa Clara, CA 95051 (“us,” “we,” “our”), and how we may use and disclose this information. 

This Privacy Policy is part of our Terms of Service. By accessing or using our Website, you agree to this Privacy Policy and our Terms of Service. If you do not agree with our policies and terms, your choice is not to use our Website. We may change or add to this Privacy Policy (see Changes to Our Privacy Policy) so we encourage you to check this page periodically.

For the purposes of this Privacy Policy we’ll refer to services we provide on and through our Website collectively as “Services.” 

Information We Collect

Information We Collect About You, How and Why We Collect It

We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better. We are not required to collect this information by a law or court order. If you choose not to provide information about you, we may not be able to provide you with requested services or information.

We collect information about you 

  • Directly from you when you provide it to us.
  • Automatically as you navigate through our Website. 
  • From third parties. For example, Veriterra Lab may use a third-party service Google Analytics to understand how people use our Website. Google Analytics places its own cookies and web tags on your browser to collect information from your interactions on our Website. Our Privacy Policy does not cover these third-party companies. Please contact these third-party companies (e.g. Google) directly for more information about their privacy policy and see Your Choices section below to learn about your choices regarding cookies, tags and analytics programs.

Information You Provide to Us

When you order a soil assessment or communicate with us via forms on our Website, email, phone, or otherwise, we may collect certain personally identifiable information you choose to provide to us. This information may include, but is not limited to:

  • First name and last name
  • Contact information (email address, phone number, company name)
  • Payment information (last 4 digits of credit/debit card number, billing address)
  • Mailing address
  • Content of your communication with us

We may combine or link the personal information that we hold about you.

Information We Collect Automatically

When you visit our Website, some information is automatically collected. For example, we may collect log information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We also collect information about your usage of and activity on our Website. 

We may aggregate your non-personal information with the non-personal information of other users of our Website or of other non-personal information collected offline. 

The technologies used for this automatic data collection include cookies and other technologies like pixel tags (beacons).

Cookies and Other Tracking Technologies

Cookies are small pieces of data (bits of text) sent from a website and stored on your computer or device by your web browser. They are used to store the information about you and your preferences either while you are browsing the website (“session cookies”) or for a specific length of time (“persistent cookies”). Cookies may be set by the website you are visiting (“first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Pixel tags (“web beacons”) are small transparent images placed on websites and emails and typically used by third parties for web analytics or email tracking. For example, pixel tags can be used to count users who have visited a web page or opened an email. 

Veriterra Lab uses cookies and other technologies like pixel tags to help us improve content on our Website and provide our Services. We may use these technologies for the reasons that include but not limited to:

  • Analyze our web traffic
  • Recognize you when you return to our Website. 
  • Store information such as shopping cart contents

Cookies don’t give us access to your computer or any information about you, other than the information you choose to share with us. You can accept or decline cookies. For more information on your choices regarding the cookies and similar technologies we use please see “Your choices” section below.

How We Use Information

We may use information that we collect about you for the following purposes:

  • To provide our Services. For example, to respond to soil testing inquiries, process payments, receive your soil samples, email soil testing reports or provide you with information about our Services that you request from us
  • To provide, maintain and improve our Website. For example, by monitoring and analyzing how visitors interact with our Website; by linking or combining information about you with information we receive from other visitors to help understand your needs and provide you with better services and content on our Website.
  • To communicate with you. From time to time we may email you to ask for your feedback, notify you about changes to our Website or inform you of our offers and discounts. If you don’t want to hear from us, you can opt out of promotional emails at any time. 

Disclosure of Information

Veriterra Lab may disclose information about you in limited circumstances as described below:

  • Third-party vendors. We may share information about you with companies that provide support services to us. This includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information, email service providers and hosting providers that help us manage our interactions with you); those that help us analyze your interactions with our Website and improve our Services (like data analytics providers); other third-party tools that help us manage operations. These third-party vendors may need your personal or other information in order to perform their functions. We limit information shared with third-party vendors to what is necessary to fulfill the services.
  • Legal and regulatory requirements. We may disclose information we collect about you when we believe disclosure is appropriate to comply with any law, regulation, governmental request or legal process served on Veriterra Lab; to enforce and investigate potential violations of our Terms of Service or other agreements; to protect the rights, property or safety of Veriterra Lab, customers, third parties or the public at large.

How Long We Keep Information

We generally retain information about you until it is no longer needed for the purposes for which we collect and use it, or specifically requested to delete, unless we are not legally required to keep it.

How We Protect Information

We have implemented the following measures to protect information we collect about you against unauthorized access, misuse, alteration, or destruction:

  • We limit the amount of information that we collect about you to strictly necessary only;
  • Our Website uses Secure Sockets Layer (SSL) encryption technology to ensure the secure transmission of any personal information you provide while using our Website.
  • We maintain up-to-date software and safeguards;

However, no security measures or software are completely effective, and we cannot guarantee the absolute security of your personal information.

Transfer of Information

Information we collect about you is stored and processed at our operating office in California, US and in any other places where the third-parties involved in the processing are located. It means that this information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from your jurisdiction. By using our Services, you consent to that transfer.

Veriterra Lab will take appropriate steps to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law. 

Sale of Personal information

We do not sell your personal information.

Your Choices

You have several choices available when it comes to how we collect, use and disclose information about you:

  • Promotional Emails: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages or contact us. If you opt out of promotional messages, please note that we may still send you messages related to our Services that we provide to you.
  • Cookies and similar technologies. Most web browsers automatically accept cookies, but usually provide ways to control cookies either through built-in functionality or by utilizing third party plugins. Pixel tags are often used in conjunction with cookies, but they are not stored on your computer in the same way. As a result, if you disable cookies, pixel tags may still load, but their functionality will be restricted. Please note that If you disable cookies, some of the features of our Website may not function correctly. To learn more about how to manage and delete cookies, visit aboutcookies.org.
  • Do Not Track. Some browsers have a “Do Not Track” feature that lets you inform websites that you do not want to be tracked. At this time, we do not respond to “Do Not Track” signals. In the meantime, you may opt out of certain types of tracking, including certain analytics by changing your cookie settings.
  • Analytics programs. You can opt out of Google Analytics by installing Google’s opt-out browser add-on

Your Rights

Depending on where you reside, you may have certain rights regarding your personal information, like the right to request access to, correction or deletion of the information we hold about you. You may also have the right to request that we restrict our use or processing of your personal information. 

You may exercise the rights specified above by submitting your request to [email protected] using the subject line “Personal Information Review Request” 

We will need to verify your identity before processing your request. To verify your identity, you will need to provide your name, address, email and phone number. Please note that we may be unable to process your request if you do not provide us with the above information. We will only use personal information provided in your request to verify your identity or authority to make the request.

Children's privacy

Our Website is not intended for children/individuals under the age of 18. We do not knowingly collect personal information from anyone under the age of 18. If you believe that we might have any information from or about a child under 18, please contact us at [email protected]. If we learn that we have collected personal information from anyone under 18 without verification of parental consent, we will delete that information as quickly as possible.

Links to Other Websites

Our Website may contain third-party links to other websites that are not operated by Veriterra Lab. If you click on a third party link, you will be directed to that third party’s website. Veriterra Lab has no control over such websites and assumes no responsibility for the content, privacy policies or practices of any third party sites or services. We provide such links for your reference only. We strongly advise you to review the Privacy Policy of every site you visit.

Changes to Our Privacy Policy

Veriterra Lab reserves the right to modify or amend this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by posting the updated Privacy Policy to this Website and updating its effective date. We encourage you to periodically check this page for any changes to this Privacy Policy. Your continued access to or use of this Website or our Services after the changes have taken effect means that you agree to those changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected]